Talent Branding Specialist

Bengaluru, Karnataka, India | People & Culture | Full-time | COVID-19 remote

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MoEngage is an insights-led customer engagement platform, trusted by 1,200+ global consumer brands. As a Great Place to Work Company we are a young, fast-paced and intelligent customer engagement platform that fosters a culture of innovation, ownership, freedom, and fun while building future-ready technology products. Sitting at a conflux of diverse technologies like Artificial Intelligence, Big Data, Web & Mobile platforms, MoEngage technology analyzes billions of data points generated by customers and their devices in order to predict their behavior and engage them at every touchpoint throughout their lifecycle with personalized communication. 

In just eight years since our inception, we have worked with leading Fortune 500 brands such as Deutsche Telekom, Samsung, Ally Financial, Vodafone, and McAfee along with internet-first brands such as Flipkart, Ola, OYO, Bigbasket, and Sharechat, with a global presence that encompasses 35 countries. We currently have offices in San Francisco, Boston, London, Dubai, Ho Chi Minh city, Bangkok, Kuala Lumpur, Singapore, Sydney, Vietnam, Berlin, Jakarta, and Bengaluru. 

The care we give to our customers is quite high! Our achievement of top service and support ratings in Gartner's Magic Quadrant, Gartner Peer Insights, and G2 Summer Reports is a testament to that. Another commendable quality is our people-centric culture, as we have recently been included in Battery Ventures' top 25 private cloud computing companies. As recognized by the DivHERsity Awards, we are one of the top 20 diversity companies in the world, while the Economics Times names us as one of the Top Organizations for Women.

Will you be able to thrive in a fast-paced environment where innovation, speed, and customer-centric thinking are the norm? Is it your passion to uncover opportunities others are unaware of and to champion them? Do you crave ownership and a chance to be a part of something that matters? If so, this may be a worthwhile opportunity for you!

 

ROLES AND RESPONSIBILITIES :

Internal Communication : 

  • Understand MoEngage’s business values & employee value proposition, to contextualize and translate the key
  • initiatives into everyday practice ensuring brand, messaging, and design consistency
  • Ensure organisational initiatives and projects are successfully communicated to employees and stakeholders
  • Plan, edit, write content & handle all variety of internal communications mediums, such as emails, employee
  • intranet, regular email bulletin. This includes (but is not limited to) coordinating, planning, writing and sending
  • email updates, bulletins, internal videos, and other information to employees
  • Use social media to communicate with employees internally
  • Create, build & deliver presentations at Org. level events, such as Town Halls, internal celebrations, quarterly meets etc.
  • Draft messages or scripts from senior executives for presentation to employees in written or spoken form
  • Ensure internal communications messages are consistent across all mediums and for different departments of the organisation
  • Ensure internal communication messages are consistent with external communication messages
  • Managing and contributing to internal company collaboration and communication tools
  • Respond to feedback from employees/managers and adjust communications content accordingly
  • Handle the internal communication response to crisis situations which affect organisational perception and
  • reputation
  • Be an ambassador for the MoEngage culture, driving employee involvement & engagement and fostering the company’s values through adequate communication, events and dialogue formats; being a relevant contact person for all employees and leadership

 

Talent Branding :  

  • Strategize, lead & execute projects required to boost our brand presence for becoming an employer of choice for key talent across the country and overseas.
  • Contribute with creative ideas for campaigns and, project manage the execution of communications, branding and promotional artefacts through a variety of mediums
  • Sourcing content ideas, writing, and creating & maintaining a strong content pipeline for our careers blogs, social media channels, and careers pages on website, for use in campus, etc. to promote MoEngage as a preferred place to work
  • Sourcing opportunities for MoEngage’s participation in awards, speaking opportunities, events, etc. and project manage the execution for the same
  • Conduct, analyse brand audit and carve out action items from the findings

 

SKILLS & EXPERIENCE :

  • Proficiency in writing, messaging, communication and presentation development skills.
  • 5-8 years of experience with knowledge of internal communications and brand building, brand development and brand equity measurement frameworks and practices
  • HR & Marketing education background preferred
  • Must have strong networking skills to engage with various stakeholders
  • Ability to bring ideas that ensure differentiated, creative content (design and messaging) are on target. Must be able to clearly understand briefs and take them forward to execution
  • Needs to be self-driven and have the ability manage deadlines, timetables, multitasking and competing priorities
  • Basic knowledge of working with design tools such as the Adobe Suite, and today's marketing & communications ecosystem - Social Media, Intranets, Content Management Systems, etc. will be preferred.

 

Why Join Us!

At MoEngage, we are passionate about our team and technology - see below to know more about us.

Life@MoEngage

Tech@MoEngage

Scale @MoEngage

We handle more than a billion messages every day. Rest assured, you will be surrounded by really smart and passionate people as we scale much more to build a world-class technology team.