Demand Generation Manager - SEA & ANZ

Bengaluru, Karnataka, India | Marketing | Full-time

Apply

About MoEngage

MoEngage is an insights-led customer engagement platform, trusted by 1,200+ global consumer brands. As a Great Place to Work Company we are a young, fast-paced and intelligent customer engagement platform that fosters a culture of innovation, ownership, freedom, and fun while building future-ready technology products. Sitting at a conflux of diverse technologies like Artificial Intelligence, Big Data, Web & Mobile platforms, MoEngage technology analyzes billions of data points generated by customers and their devices in order to predict their behavior and engage them at every touchpoint throughout their lifecycle with personalized communication.

In just eight years since our inception, we have worked with leading Fortune 500 brands such as Deutsche Telekom, Samsung, Ally Financial, Vodafone, and McAfee along with internet-first brands such as Flipkart, Ola, OYO, Bigbasket, and Sharechat, with a global presence that encompasses 35 countries. We currently have offices in San Francisco, Boston, London, Dubai, Ho Chi Minh city, Bangkok, Kuala Lumpur, Singapore, Sydney, Vietnam, Berlin, Jakarta, and Bengaluru.

The care we give to our customers is quite high! Our achievement of top service and support ratings in Gartner's Magic Quadrant, Gartner Peer Insights, and G2 Summer Reports is a testament to that. Another commendable quality is our people-centric culture, as we have recently been included in Battery Ventures' top 25 private cloud computing companies. As recognized by the DivHERsity Awards, we are one of the top 20 diversity companies in the world, while the Economics Times names us as one of the Top Organizations for Women.

Will you be able to thrive in a fast-paced environment where innovation, speed, and customer-centric thinking are the norm? Is it your passion to uncover opportunities others are unaware of and to champion them? Do you crave ownership and a chance to be a part of something that matters? If so, this may be a worthwhile opportunity for you!

Responsibilities

  • Drive pipeline for the SEA and ANZ region by collaborating with the Go-to-market teams across functions to design and execute impactful, targeted marketing campaigns.

  • Own and execute end-to-end events (virtual, owned, and third-party) to drive pipeline, evangelize customer engagement, and build the #GROWTH community. 

  • Field marketing/events will be the primary responsibility, consuming most of the bandwidth for this role.

  • Utilize various marketing channels in addition to events to create integrated and multi-channel campaigns that engage target audiences, including, but not limited to, email, SEO, social, paid, ABM, etc.

  • Write, edit, and proofread copy for all marketing assets and communication.

  • Write compelling content and identify opportunities for SEA audiences to leverage existing content and campaigns.

  • Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize to improve overall conversion.

  • Identify new tactics and opportunities to drive engagement and business growth.

  • Ensure MoEngage's brand and identity are adhered to in campaigns and all communication channels.

  • Measure, analyze, and report on campaign performance and ROI.

 

How will you be measured?

  • Opportunities/pipeline generated and influenced through Marketing campaigns.

  • # of HI MQLs generated QoQ.

  • Reach, and engagement within the target accounts.

  • Execution Excellence.

Qualifications & Skills:

  • Exceptional project management skills driving parallel events and campaigns across the region.

  • We are growing exponentially, with several moving pieces at any given time. So, the ability to experiment, measure, grasp things quickly, and optimize campaigns/activities is a must

  • 3-5 years of B2B marketing experience or understanding of marketing funnel, demand generation, and inbound marketing in a B2B space

  • Must be good at communication, have a general understanding of multiple marketing channels, be able to execute fast, and have attention to detail. 

  • Should be open to travel in South East Asia around 20-25% of the time.