About MoEngage

MoEngage is an intelligent customer engagement platform built for customer-obsessed marketers and product owners. We enable hyper-personalization at scale across multiple channels, including mobile push, email, in-app, web push, on-site messages, and SMS. With AI-powered automation and optimization, brands can analyze audience behavior and engage consumers with personalized communication at every touchpoint across their lifecycle.

Fortune 500 brands and Enterprises across 35 countries such as Deutsche Telekom, Samsung, Ally Financial, Vodafone, and McAfee along with internet-first brands such as Flipkart, Ola, OYO, and Bigbasket use MoEngage to orchestrate their cross-channel campaigns and engage efficiently with their customers sending 50 billion messages to 500 million consumers every month!

Our vision is to build the world’s most trusted customer engagement platform for the mobile-first world.

We promise to care about your customers as much as you do. That justifies our top ratings for service and support in Gartner Magic Quadrant, Gartner Peer Insights, and G2 Summer Reports. We have also been recognized as one of the 25 Highest Rated Private Cloud Computing Companies To Work For in a list released by Battery Ventures, a global investment firm based on the employee feedback on Glassdoor where employees reported the highest levels of satisfaction at work during the first six months of the pandemic.

Skills and Requirements
As a Digital Marketing Specialist, you will be a key driver of regional paid digital marketing efforts supporting our self-serve and sales motions to drive demand and revenue growth - designing, implementing, and optimizing scaled digital campaigns across customer segments and funnels. You will help create an uncommonly great paid program at MoEngage through a relentless focus on customer experience and channel optimization. As your region’s paid manager, you will be the go-to expert on paid digital and collaborate with our Digital Marketing Lead to maximize revenue through this channel for your region.

Responsibilities

• Create a strong online presence for MoEngage that fuels our growth, builds the brand, and educates and guides visitors at all stages of the decision-making cycle

• Build, maintain, and execute a roadmap of digital projects, deliverables, and initiatives

• Plan, set up & execute the demand generation programs to generate new leads and increase pipeline velocity through paid marketing campaigns across the funnel.

• Optimize account & campaign performance through detailed analytics, hypotheses testing, and experimentation.

• Collaborate with Product Marketing to improve the landing page’s information architecture and update product & solution messaging and positioning to drive conversions. Work closely with designers and back-end web developers to execute optimization tasks, including A/B and multivariate tests.

• Work with the designers, copywriter to build/create landing pages required for the paid campaigns - through builders like Unbounce, Instapage or any other CMS.

• Provide effective feedback on images, copy and campaigns. Giving actionable feedback to content & design for continuous improvements.

• Use analytics tools like Google Analytics, Hotjar to capture key site performance metrics to measure, test and improve paid campaign performance.

• Compile, review and communicate monthly/quarterly qualitative and quantitative reports on digital marketing performance, driving actionable insights for future efforts; communicate best practices and share lessons learned throughout the organization

• Collaborate with Marketing Ops and leverage data trends to support LP optimization strategies that improve user experience and demand generation, using A/B and user testing, personalization, and conversion rate optimization strategies and initiatives

• Collaborate with SEO team to drive performance and effectively optimize the website to drive more organic demos from our target markets, turning MoEngage’s website into a conversion machine

• Clearly understand site performance, analyze trends, business results, and use this data to develop new actions to improve results.

Minimum Requirements

• 4+ years of paid digital experience, preferably in paid social/display and direct response.

• 2+ years of B2B marketing experience (good to have)

• Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, privacy laws) and growth marketing concepts (attribution, incrementality)

• Technical paid digital knowledge (understanding of Conversion API, bidding strategies, and audience management)

• Self-starter; ability to drive both strategic and tactical workstreams forward with minimal oversight

• Advanced analytical skills; ability to analyze trends and decipher actionable insights from data

• Experience driving experimentation roadmaps to continuously optimize and improve campaigns 

• User-first sensibility

• Excellent written and verbal communication skills

• Demonstrated ability to collaborate cross-functionally across technical and non-technical teams