MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and OYO. MoEngage combines data from multiple sources to help brands gain a 360-degree view of their customers.  

MoEngage Analytics arms marketers and product owners with insights into customer behavior. Brands can leverage MoEngage Personalize to orchestrate journeys and build 1:1 conversations across the website, mobile, email, social, and messaging channels. MoEngage Inform, the transactional messaging infrastructure, helps unify promotional and transactional communication to a single platform for better insights and lower costs. MoEngage’s AI Suite helps marketers develop winning copies and creatives, optimize campaigns and channels that boost engagement, and help with faster execution.

For over a decade, consumer brands in 60+ countries have been using MoEngage to power digital experiences for over a billion monthly customers. With offices in 15 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.

MoEngage was named a Contender in The Forrester Wave™: Real-Time Interaction Management, Q1 2024 report, and Strong Performer in The Forrester Wave™ 2023 report. MoEngage was also featured as a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023.

Role and responsibilities :

• Ensuring regular management of the tools. Manage integrations & data flow between tools. Work with the vendors to solve any issues

• Monitor the functioning of critical martech tools and ensure there are no issues that impact leads, data or reporting

• Do cross functional projects which are aligned to overall marketing priorities that leverage Martech tools and help marketing/ sales to generate pipeline

• Automate manual processes enabling a frictionless and fast marketing execution

• Publish critical marketing reports for marketing team - MIS reports and dashboards

• Create reports that shows the ROI of marketing investments - Campaign performance reports, Event, Digital spend ROI reports

• Collaborating with different teams to understand their reporting needs and provide them with relevant data/ reports/ Insights

• Create/ Manage reports/visualization on tools like Tableau, Hubspot, Salesforce

• Create / manage marketing data warehouse in Snowflake

• Analyze reports and data and provide regular insights that come out of data. Provide actionable insights.

• Take on new projects that are aligned to marketing goals and strategic initiatives

Qualifications :

• Bachelor’s degree in computer science, Information technology, marketing or a related field

• 2-3 Years of experience in marketing operations

• Basic understanding of B2B marketing processes in a SaaS company

• Prior knowledge of reporting on marketing funnel and understanding of marketing KPIs is a big plus

• Hands on experience of working on Business Intelligence and data visualization using Tableau

• Hands on knowledge of SQL is a must, knowledge of any other coding language is a plus. 

• Knowledge of data ingestion and cloud data warehouses like snowflake is a must

• Strong communication and analytical skills

• Experience of working with Hubspot and other martech tools is a plus