Role and responsibilities :

• Ensuring regular management of the tools. Manage integrations & data flow between tools. Work with the vendors to solve any issues

• Monitor the functioning of critical martech tools and ensure there are no issues that impact leads, data or reporting

• Do cross functional projects which are aligned to overall marketing priorities that leverage Martech tools and help marketing/ sales to generate pipeline

• Automate manual processes enabling a frictionless and fast marketing execution

• Publish critical marketing reports for marketing team - MIS reports and dashboards

• Create reports that shows the ROI of marketing investments - Campaign performance reports, Event, Digital spend ROI reports

• Collaborating with different teams to understand their reporting needs and provide them with relevant data/ reports/ Insights

• Create/ Manage reports/visualization on tools like Tableau, Hubspot, Salesforce

• Create / manage marketing data warehouse in Snowflake

• Analyze reports and data and provide regular insights that come out of data. Provide actionable insights.

• Take on new projects that are aligned to marketing goals and strategic initiatives

Qualifications :

• Bachelor’s degree in computer science, Information technology, marketing or a related field

• 2-3 Years of experience in marketing operations

• Basic understanding of B2B marketing processes in a SaaS company

• Prior knowledge of reporting on marketing funnel and understanding of marketing KPIs is a big plus

• Hands on experience of working on Business Intelligence and data visualization using Tableau

• Hands on knowledge of SQL is a must, knowledge of any other coding language is a plus. 

• Knowledge of data ingestion and cloud data warehouses like snowflake is a must

• Strong communication and analytical skills

• Experience of working with Hubspot and other martech tools is a plus