Field Marketing Manager

Bengaluru, Karnataka, India | Marketing | Full-time

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About MoEngage

MoEngage is an insights-led customer engagement platform trusted by over 1,200 global consumer brands, including Kredivo, Alfamart, Blibli, 7-Eleven, Adidas, Coca-Cola, Starbucks, XL Axiata, Trust Bank, Citibank, Dominos, Samsung, GoTyme, Vidio, Yesstyle, RupaRupa, Atome, Home Credit, and CIMB Bank. MoEngage combines data from multiple sources to help brands gain a 360-degree view of their customers.

MoEngage Analytics arms marketers and product owners with insights into customer behavior. Brands can leverage MoEngage Personalize to orchestrate journeys and build 1:1 conversations across the website, mobile, email, social, and messaging channels. MoEngage Inform, the transactional messaging infrastructure, helps unify promotional and transactional communication to a single platform for better insights and lower costs. MoEngage’s AI Suite helps marketers develop winning copies and creatives, optimize campaigns and channels that boost engagement, and help with faster execution.

For over a decade, leading consumer brands in 60+ countries have used MoEngage to power digital experiences for over a billion monthly customers. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.

MoEngage was named a Contender in The Forrester Wave™: Real-Time Interaction Management, Q1 2024 report, and Strong Performer in The Forrester Wave™ 2023 report. MoEngage was also featured as a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023.

To learn more, visit www.moengage.com.

 

Responsibilities

  • Generate pipeline by collaborating with the Go-to-market teams across functions to design and execute impactful, targeted events across the SEA and ANZ region.

  • Own and execute end-to-end events (virtual, owned, and third-party) to drive pipeline, evangelize customer engagement, and build the #GROWTH community. 

  • Utilize various marketing channels to create integrated and multi-channel campaigns that engage target audiences, including, but not limited to, email, website, social, paid, ABM, etc., to drive registration and attendees for the event.

  • Write and edit compelling content for all marketing assets, such as invites, nurture emails, landing pages, ad copy, etc., for the events.

  • Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize to improve overall conversion.

  • Ensure MoEngage's brand and identity are adhered to in events and all communication channels.

  • Measure, analyze, and report on event performance and ROI.


How will you be measured?

  • Net new Pipeline generated and influenced by events

  • # of HI MQLs generated QoQ

  • Target account reach and engagement

  • Attendee to Reg ratio

  • Spend to Pipe ratio

  • Execution Excellence.

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