About MoEngage

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and OYO. MoEngage combines data from multiple sources to help brands gain a 360-degree view of their customers.

About the role:

As a Digital Marketing Manager, you will be a key driver of regional paid digital marketing efforts supporting our self-serve and sales motions to drive demand and revenue growth - designing, implementing, and optimizing scaled digital campaigns across customer segments and funnels. You will help create an uncommonly great paid program at MoEngage through a relentless focus on customer experience and channel optimization. As your region’s paid manager, you will be the go-to expert on paid digital and collaborate with our Digital Marketing Lead to maximize revenue through this channel for your region.

Roles and Responsibilities:

• Create a strong online presence for MoEngage that fuels our growth, builds the brand, and educates and guides visitors at all stages of the decision-making cycle

• Build, maintain, and execute a roadmap of digital projects, deliverables, and initiatives

• Plan, set up, and execute demand generation programs to generate new leads and increase pipeline velocity through paid marketing campaigns across the funnel.

• Optimize account & campaign performance through detailed analytics, hypotheses testing, and experimentation.

• Collaborate with Product Marketing to improve the landing page’s information architecture and update product & solution messaging and positioning to drive conversions. Work closely with designers and back-end web developers to execute optimization tasks, including A/B and multivariate tests.

• Work with the designers, copywriter to build/create landing pages required for the paid campaigns - through builders like Unbounce, Instapage or any other CMS.

• Provide effective feedback on images, copy and campaigns. Giving actionable feedback to content & design for continuous improvements.

• Use analytics tools like Google Analytics, Hotjar, MoEngage to capture key site performance metrics to measure, test and improve paid campaign performance.

• Compile, review and communicate monthly/quarterly qualitative and quantitative reports on digital marketing performance, driving actionable insights for future efforts; communicate best practices and share lessons learned throughout the organization

• Collaborate with Marketing Ops and leverage data trends to support LP optimization strategies that improve customer experience and demand generation, using A/B and user testing, personalization, and conversion rate optimization strategies and initiatives

• Collaborate with the SEO team to drive performance and effectively optimize the website to drive more organic demos from our target markets, turning MoEngage’s website into a conversion machine

• Understand site performance, analyze trends and business results, and use this data to develop new actions to improve results.

Requirements:

• 4+ years of paid digital experience, preferably in paid social/display and direct response.

• 2+ years of B2B marketing experience (good to have)

• Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, privacy laws) and growth marketing concepts (attribution, incrementality)

• Technical paid digital knowledge (understanding of Conversion API, bidding strategies, and audience management)

• Self-starter; ability to drive both strategic and tactical workstreams forward with minimal oversight

• Advanced analytical skills; ability to analyze trends and decipher actionable insights from data

• Experience driving experimentation roadmaps to continuously optimize and improve campaigns 

• User-first sensibility

• Excellent written and verbal communication skills

• Demonstrated ability to collaborate cross-functionally across technical and non-technical teams

  At MoEngage, we respect and value differences. We believe that when people from diverse backgrounds and perspectives collaborate, we create the most value – for our clients, our employees, and society. We embrace diversity and uphold a strong set of values. We are committed to inclusivity and take pride in providing equal opportunities for success and growth.

  Employment at MoEngage is based solely on professional competence, skills, and experience. We stand firmly against all forms of discrimination and support equal rights and opportunities regardless of gender, ethnicity, abilities, age, identity, orientation or expression, marital status (including pregnancy), religion and beliefs, or any other status protected by law.

  It is our policy to comply with all applicable national, state, and local laws related to non-discrimination and equal opportunity. MoEngage is truly a place where everyone can bring their passions, authentic selves, and talents to work, collaborating to drive progress and solve meaningful challenges.

  Why Join Us!
  At MoEngage, we are passionate about our team and technology - see below to know more about us.
  Life@MoEngage
  Tech@MoEngage
  Scale @MoEngage
  We handle more than a billion messages every day. Rest assured, you will be surrounded by really smart and passionate people as we scale much more to build a world-class team.