About MoEngage:

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and OYO. MoEngage combines data from multiple sources to help brands gain a 360-degree view of their customers.

MoEngage Analytics arms marketers and product owners with insights into customer behavior. Brands can leverage MoEngage Personalize to orchestrate journeys and build 1:1 conversations across the website, mobile, email, social, and messaging channels. MoEngage Inform, the transactional messaging infrastructure, helps unify promotional and transactional communication to a single platform for better insights and lower costs. MoEngage’s AI Suite helps marketers develop winning copies and creatives, optimize campaigns and channels that boost engagement, and help with faster execution.

For over a decade, consumer brands in 60+ countries have been using MoEngage to power digital experiences for over a billion monthly customers. With offices in 15 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.

MoEngage was named a Contender in The Forrester Wave™: Real-Time Interaction Management, Q1 2024 report, and Strong Performer in The Forrester Wave™ 2023 report. MoEngage was also featured as a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023.

About the role:

This role is for a Social Media Manager who will manage the company's brand, in addition to the founder's brand. You will be responsible for creating and executing social media strategies to drive brand awareness and thought leadership. The role requires a strong blend of content creation, data analysis, and cross-functional collaboration.

Roles & Responsibilites:

 Founder Brand

• Develop and execute a strategic social media plan that reflects the founder's vision, voice, and professional goals.

• Create engaging and thought-provoking content for platforms like LinkedIn & Twitter (X).

• Schedule and manage posts to maintain a consistent and active social media presence.

• Identify industry trends and craft posts that position the founder as a thought leader.

• Engage with comments, messages, and tags to foster connections and boost engagement.

• Collaborate with the founder to align on tone, content themes, and key messaging.

• Analyze performance metrics and provide insights to refine strategy and optimize reach.

 Company Brand

• Develop and Execute Social Media Strategies for the Company Brand

• Build and execute tailored social media strategies for key platforms (LinkedIn, Instagram, Twitter and Facebook) to drive brand awareness and strengthen customer engagement.

• Platform Management and Content Distribution

• Manage posting schedules, track content performance, and ensure a consistent brand voice across platforms.

• Work with the Copywriting and Design teams to ensure high-quality, engaging, and visually appealing content is delivered across platforms.

• Campaign Ideation and Execution

• Strategize, plan, and execute tactical and topical campaigns that center around brand, product launches, or core business objectives, ensuring relevance to the social-first audience.

• Collaborate with the creative team and vendors to ensure high-quality execution of campaigns and consistency in messaging and visuals.

• Leverage Insights to Optimize Performance

• Analyze and report on social media performance (engagement rates, growth metrics, click-throughs, etc.) and leverage data to continuously refine strategies and content approaches.

• Stay updated on social media trends, platform updates, and audience behavior to identify ways to elevate engagement across platforms.

• Drive Brand Personality and Storytelling

• Own the tone of voice on social media, ensuring it aligns with the brand’s goals and resonates with the target audience.

• Translate complex ideas into concise, engaging posts that support the brand story and key business initiatives.

• Plan and Manage Social Media Campaign Calendars

• Develop and maintain a content and campaign calendar for social media platforms, ensuring timely execution that aligns with key business priorities.

• Proactively plan for seasonal or moment-driven campaigns to maximize engagement opportunities.

• Collaborate Across Ecosystems

• Work with regional teams, performance marketers, and other stakeholders to ensure alignment of campaigns and messaging globally.

• Social Listening

• Monitor brand mentions and social conversations to assess brand sentiment and identify trends, customer feedback, or engagement opportunities.

Requirements

• 3-5 years of social-media management experience.

• A combination of ad agency and client-side experience is a plus.

• SaaS experience is a bonus.

• A portfolio that takes us through your professional journey would also be a bonus.

• Prior experience managing a founder's brand is highly desirable.

At MoEngage, we respect and value differences. We believe that when people from diverse backgrounds and perspectives collaborate, we create the most value – for our clients, our employees, and society. We embrace diversity and uphold a strong set of values. We are committed to inclusivity and take pride in providing equal opportunities for success and growth.

Employment at MoEngage is based solely on professional competence, skills, and experience. We stand firmly against all forms of discrimination and support equal rights and opportunities regardless of gender, ethnicity, abilities, age, identity, orientation or expression, marital status (including pregnancy), religion and beliefs, or any other status protected by law.

It is our policy to comply with all applicable national, state, and local laws related to non-discrimination and equal opportunity. MoEngage is truly a place where everyone can bring their passions, authentic selves, and talents to work, collaborating to drive progress and solve meaningful challenges.

Why Join Us!
At MoEngage, we are passionate about our team and technology - see below to know more about us.
Life@MoEngage
Tech@MoEngage
Scale @MoEngage

We handle more than a billion messages every day. Rest assured, you will be surrounded by really smart and passionate people as we scale much more to build a world-class team.