About MoEngage

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and OYO. MoEngage combines data from multiple sources to help brands gain a 360-degree view of their customers.  

MoEngage Analytics arms marketers and product owners to build a unified customer profile with insights into customer behavior, their journey, product usage, preferences, and interests. Brands leverage MoEngage to orchestrate customer journeys and build 1:1 experiences across the website and mobile (with MoEngage Personalize), email, social, and instant messaging channels. MoEngage Inform, the transactional messaging infrastructure, helps brands unify their promotional and transactional communication to a single platform for better insights and lower costs. MoEngage’s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times.

 For over a decade, consumer brands in 60+ countries have been using MoEngage to power digital experiences for over a billion monthly customers. With offices in 15 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.

MoEngage was named a Contender in The Forrester Wave™: Real-Time Interaction Management, Q1 2024 report, and Strong Performer in The Forrester Wave™ 2023 report. MoEngage was also featured as a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023.To learn more, visit www.moengage.com

Are you the kind of person who can turn a mundane post into something people actually stop to read? Do you know your memes from your metrics and your reels from your reach?

If yes, we’re saving a seat for you!

SCOPE OF RESPONSIBILITIES

 Founder Brand

• Develop and execute a strategic social media plan that reflects the founder's vision, voice, and professional goals.

• Create engaging and thought-provoking content for platforms like LinkedIn & Twitter (X).

• Schedule and manage posts to maintain a consistent and active social media presence.

• Identify industry trends and craft posts that position the founder as a thought leader.

• Engage with comments, messages, and tags to foster connections and boost engagement.

• Collaborate with the founder to align on tone, content themes, and key messaging.

• Analyze performance metrics and provide insights to refine strategy and optimize reach.

 Company Brand

• Develop and Execute Social Media Strategies for the Company Brand

• Build and execute tailored social media strategies for key platforms (LinkedIn, Instagram, Twitter and Facebook) to drive brand awareness and strengthen customer engagement.

• Platform Management and Content Distribution

• Manage posting schedules, track content performance, and ensure a consistent brand voice across platforms.

• Work with the Copywriting and Design teams to ensure high-quality, engaging, and visually appealing content is delivered across platforms.

• Campaign Ideation and Execution

• Strategize, plan, and execute tactical and topical campaigns that center around brand, product launches, or core business objectives, ensuring relevance to the social-first audience.

• Collaborate with the creative team and vendors to ensure high-quality execution of campaigns and consistency in messaging and visuals.

• Leverage Insights to Optimize Performance

• Analyze and report on social media performance (engagement rates, growth metrics, click-throughs, etc.) and leverage data to continuously refine strategies and content approaches.

• Stay updated on social media trends, platform updates, and audience behavior to identify ways to elevate engagement across platforms.

• Drive Brand Personality and Storytelling

• Own the tone of voice on social media, ensuring it aligns with the brand’s goals and resonates with the target audience.

• Translate complex ideas into concise, engaging posts that support the brand story and key business initiatives.

• Plan and Manage Social Media Campaign Calendars

• Develop and maintain a content and campaign calendar for social media platforms, ensuring timely execution that aligns with key business priorities.

• Proactively plan for seasonal or moment-driven campaigns to maximize engagement opportunities.

• Collaborate Across Ecosystems

• Work with regional teams, performance marketers, and other stakeholders to ensure alignment of campaigns and messaging globally.

• Social Listening

• Monitor brand mentions and social conversations to assess brand sentiment and identify trends, customer feedback, or engagement opportunities.

 KPIs

 Founder Brand:

• Reach

• Engagement Rate

• Follower Growth

 Company Brand:

• Quantitative KPIs

1. Reach

2. Engagement Rate

3. Follower Growth

• Qualitative KPIs

1. Brand Sentiment

2. Employee Advocacy

3. Community Engagement

4. Creative, Topical & Engagement-led Campaigns

 QUALIFICATIONS

• 3-5 years of social-media management experience.

• A combination of ad agency and client-side experience is a plus.

• SaaS experience is a bonus.

• A portfolio that takes us through your professional journey would also be a bonus.

• Prior experience managing a founder's brand is highly desirable.