MARKETING OPERATIONS SPECIALIST, CAMPAIGN OPS

Bengaluru, Karnataka, India | Marketing | Full-time | COVID-19 remote

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About MoEngage

MoEngage is an intelligent customer engagement platform, built for customer-obsessed marketers and product owners. We enable hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push,on-site messages, and SMS. With AI-powered automation and optimization, brands can analyze audience behavior and engage consumers with personalized communication at every touchpoint across their lifecycle.

Fortune 500 brands and Enterprises across 35 countries such as Deutsche Telekom, Samsung, Ally Financial, Vodafone, and McAfee along with internet-first brands such as Flipkart, Ola, OYO, and Bigbasket use MoEngage to orchestrate their cross-channel campaigns and engage efficiently with their customers sending 50 billion messages to 500 million consumers every month!

Our vision is to build the world’s most trusted customer engagement platform for the mobile-first world.

We promise to care about your customers as much as you do. And that justifies our top ratings for service and support in Gartner Magic Quadrant, Gartner Peer Insights, and G2 Summer Reports. We have also been recognized as one of the 25 Highest Rated Private Cloud Computing Companies To Work For in a list released by Battery Ventures, a global investment firm based on the employee feedback on Glassdoor where employees reported the highest levels of satisfaction at work during the first six months of the pandemic.

Responsibilities :

  • Responsible for the day-to-day operational support for the marketing team across various regions with marketing operations tasks. Required to work in afternoon shift (2PM to 11PM)
  • Help with execution of tasks related to campaign creation, email campaigns, campaign reporting, data management etc.
  • Advise marketing managers on standard operating procedures and best practices
  • Manage lead data flow to salesforce CRM, troubleshoot any data flow issues
  • Serve as a trusted subject matter expert on how systems work. Help with training and enablement
  • Troubleshoot issues among tools after consulting with internal team, the tools support team or by referring to the tool community pages and effectively resolving them
  • Ensure data quality and structure to allow accurate marketing reporting & attribution tracking
  • Review and continuously improve existing processes and document processes

Qualifications :

  • Bachelor's degree with 3+ years of experience in marketing operations
  • Experience with supporting global marketing teams
  • Ability to translate business needs into technical solutions
  • Good understanding of marketing processes in a B2B company
  • Proactive, positive, and solutions oriented with excellent customer service skills
  • Experience of working in Hubspot or other marketing automation tools
  • Basic knowledge of SFDC, do not need to be an expert but know how the system works and integrates with Marketing software
  • Knowledge of Demandbase, Drift, Tableau will be an advantage
  • Understanding of data privacy and data processing laws – GDPR / CCPA / CAN-SPAM and others as applicable to marketing
  • Strong communication skills- both written and verbal- to speak, present, and collaborate with members of marketing and cross functional teams